Marketing SMS consent and STOP replies
Reviewed 2026-08-30
Language
Promotional texts need a clear marketing yes on the client. Reply STOP ends marketing for that channel—without turning off appointment reminders that still have their own SMS consent.
Recording marketing consent on the client
Open the client drawer and open the messaging opt-ins section. Turn on marketing SMS permission before promotional texts; set marketing email permission separately.
Do not guess consent from a phone number or from a past booking SMS checkbox. Marketing yes lives with the client messaging opt-ins.
Open client Notifications
- Open the client drawer.
- Select Notifications.
- Review SMS marketing opt-in and Email marketing opt-in before you send promotional messages.
Confirming the wording shown to the client
Before you turn marketing opt-in on, confirm you showed the client the current consent wording. Select the confirmation checkbox that you showed that text before recording opt-in.
Orya keeps a record of which wording was shown. If the wording is out of date or you skip the confirmation, the opt-in will not save.
Confirm consent wording
- Open Notifications on the client.
- Read the current marketing consent wording.
- Select I showed this consent text to the client before recording opt-in, then set SMS marketing opt-in to Granted.
Sending a Marketing follow-up SMS
On the client, open send notification and choose marketing follow-up for staff SMS. Send only after marketing SMS permission is on and a valid phone exists.
Without marketing consent, send is blocked with a consent-required error. Free-form staff SMS cannot be treated as a booking text.
Send Marketing follow-up
- Open Send notification on the client.
- Select Marketing follow-up.
- Choose Send SMS. If opt-in is missing, fix the consent-required error before trying again.
STOP replies and email unsubscribe
Replying STOP on a marketing SMS turns off marketing SMS consent. Future staff marketing SMS and marketing automations for SMS should stop.
Booking texts continue when the appointment still has SMS consent. An email unsubscribe does not stop SMS, and an SMS STOP does not stop marketing email.
Review Default marketing footer
- Open Settings → Notifications.
- Under Messaging compliance copy, open Default marketing footer.
- Read the STOP guidance so the team knows what a client reply changes.
Leaving one automation vs a global STOP
Removing a client from one automation ends only that journey. In the client’s automation list, select remove for that journey.
A global STOP turns off marketing across journeys for that channel. Prefer remove when the client only wants out of one campaign and still accepts other marketing or booking reminders.
Choose Remove or STOP
- Open the client’s automation list.
- Select Remove on one journey to leave only that campaign.
- Use a marketing STOP reply (or turn marketing consent off) when the client wants all marketing SMS stopped.