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AutomationsMarketing credits and automation sends

Marketing credits and automation sends

Reviewed 2026-08-30

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Marketing automations spend Marketing credits while the Marketing add-on is active. Studio shows per-journey cost hints; the salon balance and activity live under Usage, and packs are bought in Plans.

Marketing add-on is required

Salon journeys need the Marketing add-on before they can send. Without it, editing and publishing stay locked and marketing automations cannot use credits.

Studio journeys are marketing

Everything you build in Automation Studio is marketing. Appointment reminders that show Managed by Orya follow a separate path and do not spend Marketing credits the same way.

Where Marketing credits live

Marketing credits appear under usage from your account menu. Buy packs and manage the Marketing add-on from Plans.

Open Usage or Plans

  1. Open your account avatar and select Usage to review balance and activity.
  2. Select View details for Settings → Usage.
  3. Open Plans to manage the Marketing add-on and buy credit packs.

Studio is not the balance page

Automation Studio never replaces the Usage page in Settings. It only shows per-journey estimates and what that journey actually spent in run history.

Cost estimates in Studio

Each automation can show estimated credits per client for its sends, including SMS segment context when it matters. On run history, the credits-used total reports what that journey has actually consumed.

Treat estimates as guidance

Estimates help you compare journeys before publishing. Actual charges appear after real sends go out successfully.

When sends pause for credits or the add-on

When Marketing credits run out, marketing automations pause until you top up. Staff may get an alert that links to run history for that pause.

Add-on lapsed

If the Marketing add-on lapses, marketing automations pause. Fix that under Plans—rewriting the canvas will not restore sending.

STOP vs appointment messages

A marketing STOP never silences appointment reminders. Exhausted credits pause marketing sends only.

Contents

  • Using Automation Studio
  • Draft, publish, and what clients keep walking
  • Automation Runs and why messages are skipped
  • Marketing credits and automation sends

On this page

  • Marketing add-on is required
  • Where Marketing credits live
  • Cost estimates in Studio
  • When sends pause for credits or the add-on

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