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AutomationsAutomation Runs and why messages are skipped

Automation Runs and why messages are skipped

Reviewed 2026-08-30

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When marketing messages do not go out, Runs explains why in plain language. Start from the list health callout, then compare lifetime totals with the per-step funnel.

When the list says messages are being skipped

If more than half of attempted sends are skipped, the Automations list can show a high-skip health callout and invite you to look into that journey.

Open Runs from the callout

  1. On the high-skip callout, select Open Runs, or open the automation and choose Runs.
  2. Review totals, the step funnel, and who walked the journey.

What Runs may say

On Runs you may see: Most messages are being skipped. Check that these clients opted in and have a phone number or email on file.

Totals, funnel, and run history

On Runs, lifetime totals summarize enrolled, in progress, finished, goal reached, left early, errored, and credits used. They are all-time counts for the automation—not a live send decision.

The funnel shows each step

The funnel groups outcomes by step with plain-language skip reasons underneath, so you can see where clients stall or exit.

Bookings after a message

Attribution counts clients who booked inside a window after being messaged. Someone reached by two automations can count in both—the panel does not claim sole credit.

Common reasons a send is skipped

Before anything goes out, Orya checks whether the send is allowed, should wait, or should be skipped. Skips move the client forward; holds keep them on the same step until conditions clear.

Typical causes in plain language

Missing marketing opt-in, quiet hours, frequency caps across all salon automations, missing or invalid phone/email, marketing STOP, and Marketing credits exhausted (which pauses marketing automations).

Fix the audience before the copy

If the funnel shows consent or contact-detail skips at the first send step, repairing opt-in and client records usually restores delivery faster than rewriting the message.

Test this automation without sending

After you publish, you can simulate the journey for one client without sending SMS or email and without using Marketing credits.

Needs a published version

You can only run the test after publishing has created a published version. Draft-only journeys cannot be simulated yet.

Test this automation

  1. Open the automation.
  2. Select Test this automation.
  3. Choose a client.
  4. Review the simulated path on Runs.

Contents

  • Using Automation Studio
  • Draft, publish, and what clients keep walking
  • Automation Runs and why messages are skipped
  • Marketing credits and automation sends

On this page

  • When the list says messages are being skipped
  • Totals, funnel, and run history
  • Common reasons a send is skipped
  • Test this automation without sending

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